CPM Collection Premiere Moscow - international trade fair for womens-, mens-, kidswear, bridal wear, lingerie, accessories exclusive and Young Fashion.CPM is the only fashion trade fair in Russia of international standing, offering a professional atmosphere for Western labels and high level Russian brands.
CPM has been established as a platform for the fashion business between Russia and Europe.
The organisational concept: the exquisite setting and extensive choice of supporting events meet with great approval. It confirms its position as the state-of-the-art fashion trade show in Russia.
CPM`s goals consist in procuring joint venture partners and sales areas in leading department stores (shop-in-shops), building an image for Western labels, creating brand awareness, adjusting collections to the Russian market and establishing contacts with all trading levels. An informative event program rounds off the offer.
PRODUCT OFFER.womenswear, menswear, childrenswear, bridal wear, knitwear, leisurewear, leatherwear, fur fashion, lingerie, body/beach- und homewear, young fashion and accessories exclusive.
PRESSRELEASE.Reliability is good for business - 1,000 brands from 26 countries present their 2010 Spring/Summer collections at the 13th CPM-Collection Première Moscow. Strong demand for information still present in Russian garment retail.
Attractive sales markets with potential are more in demand today than ever before. This also applies to the international garment industry. Russia is still among the countries that look forward to a bright future based on the economic forecasts. Russia experts agree: Anyone wishing to benefit from tomorrow`s economic upswing should lay the fundamentals for his business today. With their first participation at the 13th CPM – Collection Première Moscow, the German premium label Marc Cain delivers a clear statement to the Russian market: `Marc Cain is betting on markets with potential," explains Distribution Director Norbert Lock. "While we do already have numerous customers in Russia, it is a good time to expand our customer base. We are swimming against the current. Russia remains an important market and CPM is an ideal platform for presenting our label and reaching out to new customers from across the country."
New exhibitor Marc Cain is one of approximately 1,000 labels from 29 countries that are participating in the upcoming CPM from 6 to 9 September 2009 at the Expocentre Fairgrounds in Moscow. Eastern Europe`s leading international fashion trade fair offers /visitors an extensive and transparent overview of the current trends for the next season in the areas of womenswear, menswear and kids fashion, lingerie, leather and fur
garments, bridal and evening fashion, young fashion, casual wear and accessories. In the light of the current market situation in Eastern Europe, a platform such as CPM is more important than ever. The demand for information, especially from the Russian garment retail trade, and the search for practicable ways out of the crisis, are at the forefront of every retailer`s consciousness in these weeks. For this reason, CPM organiser Igedo Company, in cooperation with the Russian retailers` association A.P.R.I.M., has intensified the programme of the Russian Fashion Retail Forum.
In roughly 20 seminars and workshops, Russian and international industry experts will share information on current topics from the fashion world. Naturally, several of the events also deal with the current economic situation and show possible solution approaches. Participation in the Russian Fashion Retail Forum is free for all CPM visitors, making it a true added benefit for every buyer. The supporting programme is completed by a variety of different fashion shows that show the trends for Spring/Summer 2010 from their best side.
"In times like these, Russian retail trade`s need for information is more acute than ever," Igedo Managing Director Philipp Kronen explained at the press conference on CPM in Düsseldorf. "Russians will continue to act in a highly intuitive manner. Trade fairs such as CPM can and want to be an initiator and a communication platform, especially in this kind of market situation. More than ever, they offer all forms of trade a strong platform for learning about current trends, scenting developments, comparing goods and collecting inspiration. And, just as importantly, for entering dialogues with each other." In light of the fact that we are not hearing many good things about the former showpiece Russian market, informing the retail trade is one of top priorities of a trade fair, Kronen continued.
"Russia continues to suffer under the consequences of the economic crisis, yet remains a country with enormous potential. In the coming year alone the Russian economy could grow again by around 3.7 percent according to OECD statements," CPM Project Manager Christian Kasch explains. "But only people who have stood by the side of their Russian business partners through the hard times will have real long-term chances
in Russia. Only those who have won the trust of their customers will be able to establish and expand upon business relationships in this market, which remains extremely promising. Thus we are pleased that CPM is able to prove its leading position in Eastern Europe in these times," Kasch concluded.
Information and order platform for the CIS market
Again this season, buyers will benefit from the international label portfolio at CPM. Newcomers at CPM in September include labels such as Azzaro, Brunella & Anna Moura, Chavi, Dino Casagrande, Elisa Fanti, Flamenco, Les temps des cerises, Marc Cain, Nathalie Serge, Paz Torras, Scervino Street Girls or Versace Immagine.
The exhibitor list for CPM includes many internationally renowned brands. In the area of womenswear and menswear you will find strong-selling labels such as Bolena, Caramelo, Dikton’s, Mercedes Orive, Sita Murt, ZM Woman from Spain, Gemmi Furs, Nanso und Finnkarelia from Finland, Bogner Jeans, Falke, Bugatti, Mac, Lagerfeld, Brax and Steilmann Osteuropa from Germany, Sportalm from Austria, Sunwill from Denmark, Fuego, One Step, Lauren Vidal from France, Angelo Nardelli, Fontanelli, Gallotti, Marly’s, Raguso or Tino Cosma from Italy and many more.
CPM Kids will once again be a "who`s who" of baby and kids fashion, with exhibitors such as Ágatha Ruiz de la Prada, Airfield, Bóboli, Claire Group Kids, Cri Cri, DND Disney, Ferrari Junior, Garvalin, GF Ferrè, Mayoral, Safer Baby, Tutto Piccolo and many more renowned exhibitors.
At the exhibitors` request, the CPM lingerie area has been distributed among the country pavilions. Among the labels participating there will be bruno banani, Chantal Thomas, Diben Lingerie, Kenzo and Féraud.
CPM Premium and CPM Premium accessories + shoes, which are considered the creative core of the trade fair, similar to the Gallery at cpd in Düsseldorf, are located in halls 8.1 and 8.2. Here exclusive labels such as Barbara Schwarzer, Bleu blanc rouge, Didier Parakian, Ischiko, Lui Jo, Renato Nucci, Riani, Rocco Barocco, Shoes Melissa and others are presented in an attractive ambiance.
Beastly brilliant: the Dog Fashion Lounge makes dogs leap for joy.
A very special kind of highlight is offered in the premium area with the Dog Fashion Lounge – for the first time, five international exhibitors show their current collections for man`s best friend in this exquisitely designed lounge. Among the five exhibitors who are participating at the Dog Fashion Lounge in September is Doggidog from Paris, who offers high-quality dog collars in diverse designs and sizes. The Swedish company
DOGArtist focuses on accessories for dog and owner, all domestically produced. All of their items are designed by actors, celebrities, models and trendsetters. Margoff from Argentina creates haute couture clothing and accessories. There are jumpers of cashmere and leather bags that match the owner`s outfit. Each of these items is unique and attracts attention through highlights. The extremely edgy designs by Manfred of Sweden, that can be adapted to the hobby and outward appearance of the owner, are available in coat and t-shirt form. The extremely fancy collection ranges from leather biker outfits to hooded fleece coats to Rolling Stones graphic t-shirts. Cadelin focuses on innovative design and high-quality raw materials. They use 100 percent cotton exclusively to ensure perfect body temperature year-round for man`s best friend. The assortment includes everything that a (dog) mistress`s heart desires, from dresses for the lady dog to raincoats and dog pillows.
Fashion Axis Düsseldorf-Moscow with many exciting designers
For six years now, the Igedo Company has supported and promoted talented young Russian designers under the guise of Fashion Axis Düsseldorf-Moscow. The Igedo Company gives talented young creative people the opportunity to present their collections to expert audiences at CPD in Düsseldorf and CPM – Collection Première Moscow. Thus the designers, who are sponsored for up to a full year, have the opportunity to prove their work and their individuality to an international audience.
At CPM – Collection Première Moscow, Olga Samoschenko and INSHADE will be shown. Together with Russian designers Leonid Alexeev with his label Alexeev, Sabina Goerlik with her label GS by Sabina Gorelik, the designer group Ruspublica with the four labels Chistova&Endourova, Akhmadullina, MaiNaim and Max Chernitsov, they form this year`s designer pool for Fashion Axis Düsseldorf-Moscow Fashion Axis Düsseldorf-Moscow. Further highlights in conjunction with the promotion include the two designer pool shows in hall 4 - the Hall of Design.
CPM – Collection Première Moscow is considered the most important business platform for the Eastern European fashion industry. Having started in 2003 with 350 labels and 7,500 visitors, the numbers have quadrupled since then. The development of the trade fair shows how important CPM is for buyers who are looking for new distribution partners for the Eastern European market, but also use the trade fair as an idea pool and source of inspiration or to keep in touch with existing contacts.
The 14th edition of CPM – Collection Première Moscow takes place on 23 to 26 February 2010 at the Expocentre Fairgrounds in Moscow.
Further information on CPM – Collection Première Moscow, as well as information on all other activities of the Igedo Company, can be found on the Internet at:
www.igedo.com
www.cpm-moscow.com
www.cpm-moscow.ru
Dusseldorf, 27 July 2008
News.CPM KIDS.
