The leading fashion show in the UK PURE LONDON.
The exhibition of men's, women's and children's fashion includes the world's largest exhibition of PURE LONDON brands and an exhibition of manufacturers of clothing, fabrics, fibers, as well as PURE ORIGINAL technologies and innovations. Thus, the exhibition brings together the entire supply chain of fashionable clothes, from fibers and innovative technologies to ready-made clothes and fashion brands. PURE LONDON is held every other year, in February and July. More than 1,300 collections of women's, men's and children's clothing, as well as suppliers of clothing and fabrics from 13 countries, including Italy, Mauritius, Turkey, Portugal and Taiwan, take part in the exhibition.