The Shenzhen International Underwear Fair (SIUF).
SIUF is the largest and most influential professional lingerie exhibition in the world. The annual exhibition SIUF is held along with the China Intimate Apparel Culture Week. These two events are a world-class commercial platform that combines the promotion of lingerie brands, brand exposition, high-level talks, market expansion and the creation of business connections, prestigious forums, fashion shows, intimate culture propaganda. The SIUF exhibition gathers more than 800 exhibitors on an area of more than 73,000 square meters and attracts about 130,000 professional visitors.