WHITE is the main tradeshow for women’s collections and the leader for international brands scouting.

WHITE has four yearly editions during the milanese woman and man fashion week. With a narrative and exhibiting structure capable of bringing the fashion trends to the fore, mixed in a wide-ranging array of impressive products, edition after edition WHITE stands out on the international scene and in the Milanese metropolitan scenario as a container of ideas and buyer oriented services going well beyond any concept of seasonality and gender. It represents the launching pad for the success of brands and companies, as well as a reference point for most of the key multibrand and department Stores in the world.







Products: all fashion
Country: Italy
Address: Via Tortona, 27, 20144 Milan, Italy