LIU.JO S.p.A. was founded un 1995 in the heart of the textile District of Carpi, in the province of Modena (Italy), when Marco Marchi, with his brother, always present in the textile sector, created the company’s first knitwear collection.

The company then evolved, dedicating, to a select consumer who follows the latest trends, two lines of total look and ready-to-wear, enriched by original accessories, along with a line for young girls and one for sizes from 46-52.
Quality, culture, intuition, creativity and high technology, imparting uniqueness to the product, exclusively “made in Italy”, represent the strongpoint of the company: production and style that are unmistakable, versatile clothing suitable for any occasion.
LIU.JO is the brand for those who seek a style that follows the dictates of fashion, femininity, good taste, characterized by equilibrium and sophistication, not definable with a precise age target.
The collections, integrated by a “programmed ready-wear” with a high fashion content, are born from a mix of looks based on a common denominator represented by femininity: crystals, sequins and lace exalt and enrich shapes and define a trendy look.

Constant is the search of particularly refined primary materials, such as first choice silk, wool, and cotton, along with innovative and avant-garde treatments.

The LIU.JO product is furthermore enriched by the insertion of constant flash creations from strong impact style concepts that are in perfect synch with the latest trends.

L.J is inspired by a luxurious “street style” with a sassy and captivating taste, yet, with absolutely feminine contents. The collections are inspired by themes in “casual wear”, where a variety of different materials predominate: denim, technical, canvas, in aprefect union of aesthetics and comfort.
Denim, the base element of the L.J collections, is extremely refined, characterized by washes and treatments that are rigorously handcrafted.
L.J garments are also enriched with constant strong impact flashes in tune with the latest trends.



The Liujo Junior line was created for young girls and boys from the ages of 6 to 14. Its objective is to gain the loyalty of mothers and children, using the style that has been the success of the prime Liujo collections. A trendy total look that proposes feminine solutions and details for a miniature glamour style. A fusion of fashion, daily life, sass, and sweetness.





Considering the extraordinary success reached by the Liujo Girl line, dedicated to pre- and early teens from 6 to 14 years old, from this season Spring / Summer 2007 the Liujo company will also be designing for very small children. In fact, two new lines are being launched: Liujo Honey, from 3 months up to 2 years old and Liujo Baby from 12-18 months up to 5 years old.

Confirming itself as one of the most interesting brands throughout the Italian fashion panorama, in Italy LIU.JO is in more than 500 sales points and in more than 550 abroad, articulating its distribution among direct sales points, franchising, and corners within the most prestigious multi-brand sales points and department stores in the European and Asian continents.
Next step: consolidating the Italian market presence and further expand foreign markets by opening single-brand stores in the most important European and Far East capital cities.