PIXEL trade mark initially developed  in the international market, through the opening of one-brand stores, but very soon it proved to be strong enough to face up to the qualified world of the specialist multibrand stores, both in Italy and overseas.



The word “pixel”, borrowed from the digital vocabulary, has been chosen to identify an innovative store marketing project organized in a network of partnership and franchising relations, which was esablished in 2000.

The company has taken its rightful place in the survey of the clothing and accessory industry, particularly dealing with “total look” sportswear for babies and kids from an age of 0 up to 14 years, and in few years managed to occupy a leading position in the market, since its culture is based on the constant care over quality and on a non-stop tendency towards innovation, in order to bring real benefits to the consumer.
Through the name and colours of the brand PIXEL, the company gets near the everyday reality of the new generations, who are always in search for an equilibrium among their yearning for indipendency, dynamism, and the desire to discover.
The company addresses them by speaking the same modern language as theirs, suggesting a spirited lifestyle, through trendy collections continuously updated.
Quality and innovation are the distinguishing features of PIXEL production. Through a constant research into the stylistic contents, materials and manufacturing, stylist department designs articles that are particularly suitable to satisfy babies’ and kids’ needs, from an age of 0 up to 14 years, offering a wide range of informal clothing solutions, always in compliance with modern fashion tendencies.

The attention to wearability and comfort, characteristics more and more pursued by young mothers,  expresses itself through the offer of “easy care” and “easy wear” garments, responding to requirements such as practicality and frequent usage: informal sportswear is undoubtedly fit for the young consumers’ several everyday activities, whether at school, or when playing sports and games.
In a reality that witnesses a progressive product homologation, the specialization and competence of PIXEL team grant a distinguishing style of collections specifically designed for children.

This brings to the creation of a complete range of garments: an assortment which is wide, as for numer of Lines, and deep, as for the product variants; an international look for children of every age (babies, kids, juniors) and also for their mothers.
The strength and versatility of an offer are easily deduced from the quantity of styles proposed each season, which varies from 700 up to 1000 items, and from the capability to renew this offer inside the single product category:  T-shirts, sweatshirts, trousers, dresses, shirts and blouses, jackets, shorts, overalls, plush sets, baby’s romper-suits, pinafore dresses.

The wide choice of accessories – hats, scarfs, gloves, socks, underwear, swimsuits, shirt blouses of fortune – completes the quality of the proposals, granting the ultimate costumer a complete service and stregthening the competitive benefits of the company.

Line Age:
° Maternity accessories
° Mini layette  from 0 to 12 months
° Mini fashion from 3 to 12 years School
° Baby from 9 months to 4 years
° Kid from 4 to 14 years Underwear



MODA PER BAMBINI company reprsentes PIXEL brand in Russia.