JOHA is one of Scandinavia`s largest producers of underwear and night wear for babies, children and young people.

The JOHA brand is sold in the sizes 40-170 cm in approximately 900 shops in Denmark, Norway, Sweden, Finland, Iceland, Belgium Holland and Russia. Moreover it also market underwear and nightwear for young girls and boys under the brand SAY-SO.



JOHA is known for the high quality and only the best materials are used producing the clothes. Everything is tested and produced by durable and eco-friendly materials that can be washed over and over again. The timeless cut combined with the high durability makes JOHA`S products very popular.

° Cotton
JOHA has a big selection of products in cotton which can all be washed and tumble dried without loosing colour or shape. Furthermore, we have a big range of designs in organic cotton.

° Wool
Besides our popular products in cotton wool is among our specialities. Wool has many good qualities - it keeps the child warm and simultaneously transports excess moist away from the skin. That is why wool is very suitable in the summer.

° Wool/Cotten
Many children experience that wool irritates. That is why JOHA has been on the forefront of the development of materials and can offer products with 100 % cotton on inside against the skin and 100 % wool on the outside. This means that the underwear is comfortable to wear and as the same time has the wool`s excellent qualities.

JOHA puts a lot of effort into producing with the biggest consideration for the environment. This has resulted in the fact that JOHA as the first producer of underwear and nightwear for children has been approved to label our clothes with the EU-Flower. The EU-Flower is your guarantee that the products are among the most environmentally friendly products without compromising with quality or function.



TOYAL company is an exclusive distributor of JOHA brand in Russia.