Italian brand of children`s clothes.

Since the project began APUNIS has always observed a fundamental principle: to reconstruct for MAMANOEL a medium-high positioning. A positioning of this type involves a series of strategic choices, first of all the selection of the best Italian producers who can guarantee a very high quality product and that offer excellent safety standards.



MAMANOEL was founded in 1983, right in the middle of the franchising boom, from an initiative organized by 16 shop owners who decided to join forces to expand throughout the whole country.

The new challenge emerged out of those basic reasons that have determined past successes. The return of MAMANOEL is founded on a reinterpretation of those successes in a modern context, using new industrial methods that are more sensitive to constant technical and design development whose innovative trends are closely linked to respect for the environment and to new consumer values.

Great care is taken with the apparel, accessories and other items in the broad MAMANOEL range. All are coordinated and personalized with designs and innovative technical solutions by a team of designers that work exclusively on the brand.

Brand positioning - high and easily recognisable. Competitive prices, for the quality they offer, along with constant design development, guarantee for the MAMANOEL brand a positioning that lies in the medium-high band of the market.



MODNAYA SKAZKA company represents MAMANOEL brand in Russia.