Companies News

Winter collection SUPERFIT.

PRISMA presents a new winter collection of Austrian children's footwear SUPERFIT. The favorites of the collection are light and warm boots and ankle boots, snowmobiles, which are perfect for autumn bad weather. For comfort, water and moisture resistance, the shoe uses a GORE-TEX membrane and a GORE-TEX SURROUND system.

It's the season of cats in CHOBI!

Cute, good-natured, touching cats on children's velor sweatshirts, woolen jumpers, hats with earflaps, hats, helmets, hats with ears, bibs and mittens from CHOBI. In the season of cats, your favorite friends will be there - on clothes and accessories!

It's time for down jackets!

MINI YA company presents a collection of winter jackets and down jackets NOBLE PEOPLE. These down jackets from a Russian manufacturer are an incredible combination of comfort, functionality, quality and style. Bright children's down jackets NOBLE PEOPLE are the center of attraction for customers for your store!

Warm all year round!

DIDRIKSONS outerwear is needed in almost any weather. Opt for an extra jumper for cooler days and a base coat for very frosty days. A soft fleece jacket and comfy pants are great for playing at home. Fun games in comfort will delight you all year round!

This is growth!

Wildberries' turnover in 2020 grew by 96%. About 16% were sales of the "Goods for children" category. Sales of baby products increased by 70% compared to 2019. Growth in the category "Underwear for babies" was 597% compared to the previous year.

Collect and put on!

The designer from Tomsk Regina Kraynaya came up with a children's designer, from which you can assemble shoes with an orthopedic insole. Designer shoes train creative thinking. The child acts as a designer - changes colors, and as a constructor - assembles parts into a single whole. The base of the shoe is made of food grade silicone, other parts are made of hypoallergenic materials. 

Renewed children's gallery.

An updated children's gallery has opened in the Moscow shopping and entertainment center Mega Teply Stan. The gallery's tenant pool includes more than 20 global and Russian brands of clothing, accessories and toys: Mothercare, Young Athletes, Reima, Geox, Kotofey, Vyzhanov's Heir, Orby, Lego, the flagship two-level concept of the Detsky Mir store, and Russia's first retail store of the American brand Carter's and OshKosh B'gosh.

Ah, carnival!

December is the time when parents buy carnival costumes for their children. Ozon sales of children's costumes and kigurumi rose almost 5 times in December. Most often, Russians choose children's kigurumi pajamas in the form of a unicorn, Pikachu and a cat; in the top preferences among carnival costumes - superhero, Snowflake and Snow Maiden costume. The least popular children's costumes in December are owls, clown and chicken. Kigurumi foxes are the least likely to be bought for children.

The second life of plastic bottles.

H&M introduced a baby capsule made from recycled plastic bottles. For bottle2fashion, H&M teamed up with Danone Aqua. The collection will go on sale at the end of December. The eco-friendly capsule includes long-sleeved hoodies, joggers and tops with details such as twisted knots, color-blocking, crop cut and tie-dye.


ADIDAS and LEGO have released their first collaboration. In cooperation with the sports brand ADIDAS and the toy company LEGO Group, a collection of children's clothing and shoes has been released, which will be available in Russia.

KiddyPages news

Franchising children's store

MINI YA company offers to open a franchise store of children's clothing and shoes BEBA KIDS in your city.

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Market news


The 25-th edition of CJF exhibition will be held in Moscow from 22 to 25 February 2021.

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BABYKID SPAIN + FIMI, the only professional meeting that adds the offer of the childcare and children's fashion sector, returns to Feria Valencia in 2021, from February 4 to 6.

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The international exhibition of children's fashion PITTI IMMAGINE BIMBO will be held in February 21-23, 2021.

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