Melon Fashion Group continues its expansion program to open large format stores. The flagship two-storey SELA moms & monsters store with an area of 733 sq.m. located in the Sochi shopping center "MoreMall". The interior reflects the main concept of the sela brand: created by mothers for mothers. The space of the store allows you to make shopping with your child as comfortably as possible: there are large fitting rooms, a children's play area and even parking for strollers.

The distributor and clothing retailer JSC IFC Jamilko acquired 99.99% of Monex Trading LLC (a structure of the Kuwaiti Alshaya Group), which developed the Mothercare, Victoria’s Secret and Body Shop brands in the country under a franchise. As a result of the transaction, Jamilco will receive the rights to lease Mothercare stores and stock, but will change the brand.

Russian children's clothing brand Loloclo opens its first store in the northern capital. The new space will be located on the fourth floor of the Gallery shopping center and will occupy an area of 130 sq.m. The company operates in the middle price segment, where the average bill varies between 5-6 thousand rubles. To date, the company has five stores, of which four are located in shopping centers in Moscow (Shelkovsky, European, Columbus, Mega Khimki).

Among Russian children, goods with images of characters from the cartoons Frozen and Paw Patrol, as well as things with drawings of Hot Wheels cars, are the most popular. This conclusion was reached by the Detsky Mir chain of stores and the YuMoney fintech company, which studied the demand for children's products.

Crockid, which operates children's and women's clothing stores Crockid, Cubby and Very Neat, will take over some of the stores of the British chain Mothercare, which suspended its operations in Russia in March. In total, the Russian manufacturer and seller of children's and women's clothing Krokid plans to open at least ten stores under the Crockid sign in the areas previously occupied by Mothercare.

The Russian marketplace Ozon began selling clothes, including children's clothes, under its own Hola brand. The children's collection consists of pajamas, T-shirts, leggings, sportswear, as well as clothes for school. Clothes for the Hola brand are made by 10 manufacturers - some of them are located in Russia, some abroad (Uzbekistan, China, Turkmenistan).

From August 2 to September 2, a traditional school fair will run in Moscow at the Central Children's Store on Lubyanka. The main atrium has a wide range of goods: school uniforms, children's shoes, backpacks, books, stationery and more. Customers can take part in the “A Whole Month of Gifts for Purchases” holiday promotion, and on weekends, CDM guests can enjoy master classes and interactive performances.