Companies News

Breaking with tradition.

SIMONE PERELE creates lingerie that reflects the natural shape of a woman. The brand breaks traditions, prioritizing the freedom of the female body, and devoting its lingerie to the female desire to look beautiful, but at the same time feel comfortable.

The evolution of underwear.

The new LIVY French lingerie capsule is sexy, cool and environmentally friendly. Comfortable bras, bandeau, tango panties and shorts will be comfortable for sports and everyday city life. LIVY is not just lingerie, but a way to be open to the world and new experiences.

Be yourself.

French brand MAISON LEJABY produces perfectly fitting lingerie from the finest materials. Parisian charm, sensual elegance and bold classic style make this lingerie an object of desires for ladies who believe that the art of seduction is to be yourself.

Naturalness in motion.

French lingerie brand ERES uses innovative fabrics and sculptural silhouettes to create swimwear and lingerie. ERES uses exclusive colors and unique cut to harmonize with natural body movements.

Montelle has perfected the fit.

Canadian lingerie label Montelle has been creating beautiful bras with exceptional fit for over 25 years. The main priority of the brand is comfort. In 2022, the brand has implemented an extensive fit refinement process that makes all models deliver even more perfect support and amazing softness.

Victoria's Secret buys stake in Frankies Bikinis.

Legendary and controversial brand Victoria's Secret has announced it has acquired a minority stake in American beach brand Frankies Bikinis. The mutually beneficial deal will help Frankies Bikinis grow, while Victoria's Secret will add points to a rapidly changing image of late.

Premium class Chantelle X.

French group Chantelle is launching a new brand of seductive premium lingerie, Chantelle X, starting in the fall-winter 2022 season. Initially, Chantelle X will offer four lines of premium corsetry. In addition to lingerie, there will be several ready-to-wear styles, mostly tops, echoing lingerie in prints or lace.

My invisible power.

Marie Jo launched an original campaign for the brand's 40th anniversary. Her motto is "Marie Jo / My invisible power". In the photo, a fully clothed woman looks in the mirror and sees herself in her underwear. She looks pleased with what she sees, confident and full of strength. All photos show models of the autumn-winter 2021/22 season.

KiddyPages news

SALON INTERNATIONAL DE LA LINGERIE

Lingerie, swimwear, loungewear and accessories of world brands will be presented at the SALON INTERNATIONAL DE LA LINGERIE Trade Show on June 18-20, 2022 in Paris.


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MAREDAMARE

The Italian exhibition MAREDAMARE dedicated to beachwear, accessories and underwear.


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CURVE CONNECT

The leading exhibition of underwear and swimwear CURVE NYC will be held from 31 July till 2 August 2022.


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Market news

LINGERIE magazine #68

An overview of lingerie brands, news, interviews, events, exhibitions and much more.


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Advertising